Consulting & Research
Targeted Insights to Drive Commercial Success
Identifying success drivers and providing solutions to meet your commercial goals.
PRIMARY MARKET RESEARCH
Delivering Clinical And Commercial Insights to Drive Decisions
With years of experience across both qualitative and quantitative research, Nicola is highly skilled in designing and conducting great research and in translating insights into straight-forward, realistic and easy-to-action recommendations that align with the strategic goals of your business.
Nicola and her team provide expertise in the evaluation of both new and existing markets, and in the identification of new business or brand opportunities.
Nicola is highly skilled in marrying together clinical and commercial insights with a proven track record in taking research results further, to maximise engagement from the team and research usability.
CUSTOMER INSIGHT GENERATION
Understanding Your Customers' Needs
Nicola Scott Consulting takes a pragmatic approach to what is often termed 'Customer Experience Research' providing approaches and solutions that not only address customer needs but also take into consideration the need for internal change management and wider business engagement.
The business supports organisations to identify the needs of their customers and any pain points experienced at key stages of the customer journey. Nicola and her team then translate these insights into realistic customer service solutions in line with expected return to the business.
Getting to know the people who can make your brand or business a success.
Building on what you already know in order to take your brand and business further.
Making Information Work Harder
Marketers can be bombarded with customer information. Managing information sources and ensuring insights and issues are addressed can be challenging. Dashboards are often mismanaged and more support is needed to ensure that customer information gets the attention it deserves.
Nicola Scott Consulting provides solutions such as:
Questionnaire design for sales rep implementation
Analysis services for sales rep and product trial feedback
Internal research and customer information collation reviews
Stakeholder insight and action pack development
ABOUT NICOLA SCOTT
Nicola is a highly experienced market researcher and has been working with, and advising healthcare and B2B companies across medical device, pharmaceutical, OTC, animal health, and consumable sectors for 20 years. 14 years of that time focused on the Australian and New Zealand markets.
Insights Grounded In Clinical And Commercial Reality
Product and Brand Positioning Optimisation
Market Evaluation Research
Launch Excellence Research including Pre-Launch Market Understanding & NPD Research
Value Proposition Identification
Brand Equity Research including ATU & DFU Studies
Voice of The Customer Research
Customer Pain Point Mapping
Customer Journey Mapping
Service Evaluation and Channel Planning Workshops
Customer Insight Generation Research
Nicola Scott Consulting supports organisations working in the small animal and large animal sectors of the market to differentiate products to consumers or B2B (vet or farmer) audience, including (but not limited to) parasite prevention and surgical procedure optimisation.
Nicola Scott Consulting works with organisations to help optimise the positioning of consumables with both hospital and primary care settings. In the past this has included research into product areas such as gloves, gowns, needles as well as surgical consumables.
Industrial and Lifesciences
Nicola has worked with organisations to help optimise their customer experience and offer to market, find new areas to differentiate and service solutions to excel.
Medical device sector research is a core area of focus and expertise for the business. Nicola has specialised in this sector in past roles, and has a great level of knowledge in the areas of: general surgery, bariatric surgery, orthopaedic surgery, cardiovascular surgery (including implantables and EP procedures), imaging, monitoring devices, infusion devices, among others.
Research in the ethical pharmaceutical sector is also a focus and the business has extensive expertise in the following sectors: cardiology, haematology, neuroscience, neurology, dermatology, urology, gastroenterology, ophthalmology and rheumatology and a whole lot more.
Nicola Scott Consulting has experience supporting organisations to optimise their offer to market and positioning strategies across the major OTC categories including skin care, digestive health, eye care and feminine hygiene.
Applying Sector Knowledge, Guiding Strategic Direction
Delivering insights to drive positive commercial outcomes, with care, a love of research and a genuine desire to see brands and clients succeed.
Brand Manager ANZ
“I have been using NSC for several years and have been extremely satisfied with the market research results and insights and overall service provided by Nicola Scott and her team. Nicola leads each project by understanding what the objective of the research is. The screeners and questionnaires developed are thoughtful and dig deep to provide actionable insights and strategy, and the quality of the reports that are provided at the end of the project have been exceptional. I have used the market research reports and the insights gathered by NSC to build my brand strategy and tactical plans each year, and have continued to see significant growth in sales year on year. I can't recommend NSC enough."