Consulting & Research
Providing Market Leading Insights with a Commercial Edge
Commercially
Focused
Clinical Differentiation Expertise
Experienced
Network
Where Clinical Insight Meets Commercial Focus.
We strongly believe that to be successful, market research needs to go beyond the data and directly support the commercial goals of an organisation.
This commercial focus, aligned with our clinical and research expertise maximises the reach and usability of research across an organisation.
Sharper Positioning. Stronger Sales
We recognise that differentiating a healthcare product and brand is becoming increasingly challenging.
We are skilled at identifying the bigger differentiation opportunities (across both features and service provisions) to enhance positioning and maximise sales opportunities.
Senior Expertise on Demand
Nicola Scott Consulting is led by Nicola Scott, a researcher with over 20 years of healthcare research experience with clinical, strategic and commercial centric organisations.
Nicola collaborates only with Senior Directors & Consultants to provide an expert team, handpicked for every project.
ABOUT NICOLA SCOTT CONSULTING
Nicola Scott Consulting began operations in 2018, with a clear focus on meeting the needs of clients seeking to work directly with Senior Research Directors, with the expertise to go-beyond conventional data-led insights and the ability to deliver insights with a commercial edge.
Research Focus
Insights Grounded In Clinical And Commercial Reality
Product and Brand Positioning Optimisation
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Opportunity Assessments (Pre-launch and in-market)
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Market Evaluation Research
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Launch Excellence Research including Pre-Launch Market Understanding & NPD Research
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Value Proposition Identification
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Pricing Studies
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Brand Equity Research including ATU & DFU Studies
Service &
CX Optimisation
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Voice of The Customer Research
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Customer Pain Point Mapping
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Customer Journey Mapping
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Service Evaluation and Channel Planning Workshops
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Customer Insight Generation Research
MEDTECH & HOSPITAL SERVICES
Significant experience across (almost) all MedTech sectors with particular expertise in cardiology, orthopaedics, implantable devices, hospital services and consumable sectors
PHARMACEUTICALS
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Experience across a large range of pharmaceutical categories, including (but not limited to) cardiology, women's health, oncology, metabolic disorders, ophthalmology etc.
ANIMAL
HEALTH
The team has a wealth of experience across both small and large animal categories interviewing and surveying both consumers and professionals
Industry Sectors
Applying Sector Knowledge, Guiding Strategic Direction
“Expert insights delivered with clarity, depth, and impact.”
Brand Manager ANZ
Pharma Company
“I have been using NSC for several years and have been extremely satisfied with the market research results and insights and overall service provided by Nicola Scott and her team. Nicola leads each project by understanding what the objective of the research is. The screeners and questionnaires developed are thoughtful and dig deep to provide actionable insights and strategy, and the quality of the reports that are provided at the end of the project have been exceptional.
I have used the market research reports and the insights gathered by NSC to build my brand strategy and tactical plans each year, and have continued to see significant growth in sales year on year. I can't recommend NSC enough."
CONTACT
Enquiries
For any enquiries, questions or comments, please fill out the form below.
Head Office
Killarney Heights, Sydney
NSW 2087, Australia
Key Contact
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Nicola Scott, Director & Owner
